Red Granite Equipment Announces It Is Open for Business in Wisconsin

Red Granite Equipment photo

(L-R) are Allen Cash, sales associate; Garrett Schaefer, director- equipment sales and operations; and Chris Roth, sales associate.

Wed January 28, 2026
Red Granite Equipment

Red Granite Equipment, dedicated to the commercial vehicle industry by providing truck equipment, trailer and work-ready truck solutions, announced Jan. 15, 2026, that it has commenced operations across the state of Wisconsin and beyond.

Staffed by proven professionals with decades of hands-on experience in the commercial truck and equipment space, Red Granite Equipment offers sales, parts and service support for purpose-built solutions from leading manufacturers including Palfinger, Cross Country Manufacturing, Kesla, Serco, Western Products, CM Truck Beds and Industrial Truck Beds, among other industry leaders.

Through strategic alliances with partners like Kriete Truck Centers, Red Granite Equipment also provides specialized Cross Country and Great Lakes trailers, as well as work-ready trucks serving construction, logging and many other industry niches — featuring a variety of Class 3-8 truck manufacturers, including Mack Trucks.

"We are devoted to bringing our team's expertise and genuine commitment to service to all customers in Wisconsin and across the U.S.," said Garrett Schaefer, director of Red Granite Equipment. "We're confident that the best-in-class equipment, trailer and work-ready truck solutions we provide will drive customers' businesses forward. Our success will be measured by our customers' success."

Serving Wisconsin and beyond, Red Granite Equipment offers a one-stop-shop for commercial vehicle upfitting, equipment and trailer sales, high-quality and industry specific parts and accessories and service and maintenance support for industry-leading equipment, trailers and bodies.

Through strategic alliances, Red Granite Equipment also provides specialized trailers and work-ready trucks for construction, tree service, utility, municipal, landscape and numerous other industries.

For more information, visit redgraniteequipment.com.

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